RBS Accelerated Tracker campaign : Back
We were briefed to develop a campaign to launch a tracker fund that responds to the changing and volatile financial market conditions of 2009. We developed a campaign targeted at savvy, experienced over-45 investors, which incorporated press, online brochures and emails. All of the activity was based on robust, segmented targeting initiatives that ensured the communication was received via the right media with the optimal target audience propensity.
RBS Accelerated Tracker campaign : Back
We were briefed to develop a campaign to launch a tracker fund that responds to the changing and volatile financial market conditions of 2009. We developed a campaign targeted at savvy, experienced over-45 investors, which incorporated press, online brochures and emails. All of the activity was based on robust, segmented targeting initiatives that ensured the communication was received via the right media with the optimal target audience propensity.